What is this theory and why its still not so popular ?
Let me explain what this theroy is and how to apply it while analysis growth model for companies.
Vertical growth : growing in vertical direction, since the growth is vertical it gets visible to every person.
Horizontal growth: growing parallel with time , slow pace. Since the pace is slow its growth momentum is not visible to all.
When the tree grows vertically the branches gets thinner at the top ,which means if you are climbing a vertical growing company then you need to realize till what level you can climb. If you are sitting on thinner branch, it may break down giving a high impact in life.
Creeper tree needs support to grow. The support here is time. Whereas the fruits can be easily plucked by us standing on the ground.
Identify the creeper trees growth model in the stock market and wait for the flowers to turn into furits.
Example of vertical growth : Patanjali ( growth visible to everyone )
Example of horizontal growth : Amul
( growth rarely visible to anyone )
I follow the horizontal growth path slow pace , walk like totorise , eat a tablet of patience everyday.